Let’s talk about Youtube Marketing. YouTube currently boasts more than 2.5 billion active monthly users, which secures its position as the world’s second-largest social media platform.
So, as a brand, you are missing out on a lot if you are yet to include Youtube Marketing in your overall marketing strategy.
Leveraging Youtube as a platform can help your business to increase its recognition, improve your SEO, and drive highly converting web traffic.
A growing trend has indicated that consumers are turning to YouTube for entertainment, education, and product research. Therefore, you have a huge audience to market your business to on YouTube.
However, shouting from the rooftops about your products without a plan won’t get you anywhere. You need a strategy to succeed and that’s exactly what you’ll find here.
This article will guide you through YouTube marketing, exploring what Youtube Marketing is, the importance of Youtube Marketing, Youtube Marketing strategies and tools, and the top advantages of using Youtube Marketing.
Ready? Then let’s dive in!
What is Youtube Marketing?
YouTube marketing involves the promotion of your brand, product, or service on the YouTube platform.
This is done by the creation and publication of high-quality videos essential for success on the channel or by using Youtube ads.
YouTube is not just a video-sharing site; it’s also the world’s second-largest search engine.
However, it’s crucial to acknowledge the intense competition.
With over 5 billion videos and 500 hours of new content uploaded every minute, understanding the YouTube algorithm is paramount for achieving visibility and success.
However, we are quite familiar with these algorithms and what’s required for your business or brand success.
And, we do know how to walk the talk, see for yourself here.
Your 7-Step Youtube Marketing Strategy
Every marketing process needs a strategy for it to be successful. Here are some strategies you need for your brand’s youtube marketing:
#1 Create a Youtube Channel and Set Clear Goals
The first step in YouTube marketing involves creating your channel, which serves as your brand’s hub on the platform.
It’s the space where you’ll upload videos, manage playlists, engage with comments, access analytics, and more.
However, merely creating a channel isn’t sufficient. You must also ensure that it reflects your brand effectively to maintain consistency and foster brand recognition.
You can tailor the following channel elements to match your brand’s style guide:
- Profile Picture: Select a profile picture that resonates with your brand identity.
- Banner Image: Design a banner image that harmonizes with your brand’s visual theme.
- Channel Description: Craft a compelling channel description that encapsulates your brand’s essence and offerings.
- Social Links: Integrate links to your social media profiles, enhancing cross-platform visibility.
- Channel Trailer: Create an engaging channel trailer that entices visitors to explore your content.
- Custom URL: Customize your channel’s URL to make it brand-friendly.
Furthermore, ensure that your video thumbnails, titles, and descriptions maintain your brand’s identity, even as you optimize them for SEO purposes.
You can establish a branded thumbnail template that aligns with your brand’s aesthetics, maintaining consistency in all future thumbnails.
Also, set clear and specific goals for your YouTube marketing. Know explicitly the purpose/why. These could be increasing brand awareness, driving website traffic, generating leads, or boosting sales.
Your goals will shape the rest of your strategy.
#2 Define Your Target Audience
Understanding your target audience is crucial. Start by researching their demographics, interests, and behaviors to create content that resonates with them and increase your chances for better engagement.
Youtube Marketing Example
An example of defining and understanding your audience is the most watched Youtube Video of Old Spice Channel titled “The Man Your Man Could Smell Like” which had 61 million views and another titled “Taking Stock”.
And that is tied to Old Spice understanding their target audience, their interests, and how they shop and live.
The videos demonstrated the potency of consumer intent compared to demographics.
Despite the fact that 73% of the brand’s channel viewers are male and 27% being female, Old Spices knew it’s common for women to buy body wash for men, and which in turn often play a significant role in influencing men’s self-shopping choices. And voila, the content flied!
#3 Content Planning
Plan your content carefully. This includes video ideas, formats (how-to, product reviews, vlogs, etc.), and a content calendar.
Ensure your content aligns with your goals and audience preferences, with either the goal to educate or inspire them.
Youtube Marketing Example
Dove’s “Real Beauty Sketches” campaign represented a bold experiment deeply rooted in a well-crafted content strategy.
The primary goals were twofold: to cultivate brand affection and loyalty while transforming the concept of beauty into a wellspring of confidence, alleviating women’s anxiety.
In this innovative endeavor, women were invited to describe themselves to an artist, who subsequently sketched a portrait based on their self-perceptions.
Then, unfamiliar individuals were tasked with providing descriptions of the same women, and the outcome was remarkable.
The portraits derived from these strangers’ depictions exhibited greater beauty, happiness, and accuracy. As a testament to its impact, the accompanying video garnered an impressive 170 million views, resonating strongly with its audience.
#4 Create Engaging and Quality Video Content
Invest in quality video and audio production. High-quality visuals and clear sound make your content more appealing and give chances to higher clicks.
Center your efforts on crafting video content that delivers intrinsic value to your audience, encompassing four essential aspects: Inspiration, Entertainment, Enlightenment, and Education.
Youtube Marketing Example
A typical example of the significance of prioritizing value in your video content is the noteworthy example from Samsung India titled “We’ll take care of you, wherever you are.”
This captivating video narrates the story of a young Samsung Engineer who fearlessly navigates challenging terrain to address a customer’s concern in a remote, hilly region.
His dedication leads to the joyous celebration of a special moment by a group of children who rely on their Samsung television.
The video’s impact is evident with a remarkable 212 million views, highlighting the value of content that resonates with viewers on an emotional and meaningful level.
#5 Optimise Your Videos
Optimize your video description and metadata. Include a concise and engaging video description, use relevant tags, and include call-to-action to encourage engagement and conversion. While Home and Suggested Videos are prime discovery points for video content, it remains crucial to fine-tune your videos for search. Why is this important?
It’s because YouTube’s search function remains committed to presenting the most relevant results based on keyword searches. An integral aspect of this process is the alignment of your video’s title, description, and content with a viewer’s search query. These elements significantly influence your video’s ranking in search results.
Therefore, the principles of video SEO remain effective and are instrumental in enhancing your video’s visibility and discoverability on Youtube.
#6 Engage with your Audience
Foster interaction with your viewers through actions like engaging with comments, asking questions in your videos, and conducting polls or competitions. This active engagement with your audience contributes to building a robust community around your channel. This practice not only nurtures a strong bond with your viewers but also encourages their return for future content.
Youtube Marketing Example
A remarkable illustration of this concept is the Australian brand Sticky’s video titled “She was bragging until…” above.
This concise video has garnered an astounding 210 million views.
So, what’s the secret behind Sticky’s remarkable success?
Every day, Sticky immerses its audience in the delightful world of candy-making, offering a glimpse into the artistry of dedicated candy artisans and sculptors. They showcase their extraordinary and delectable creations through both live sessions and short-form content.
Moreover, if you peruse the video’s description, you’ll find an enticing message: “Don’t forget to hit the bell when you subscribe to be notified when we post, and when we go live. Never miss a Sticky second!” This call to action ensures that subscribers stay connected and don’t miss a moment of Sticky’s engaging content.
#7 Influencer Marketing
Collaborate with well-known YouTubers whose content resonates with your brand’s values and holds a substantial following within your desired audience.
Such partnerships can extend your reach to fresh viewer segments and enhance your presence on the platform.
Invest in YouTube Paid Advertising.
Explore the potential of YouTube’s paid advertising features, such as video ads and sponsored content, as a means to target specific audiences. These options can help increase views, gain more subscribers, foster engagement on your channel, and drive traffic to your website.
You can also delve into YouTube success stories that showcase businesses of various sizes attaining their objectives through YouTube Ads. These case studies highlight the unique goals each business aimed to achieve.
For insights into the top ads that captivated audiences each quarter, refer to the YouTube Ads Leaderboard.
YouTube Marketing Example
Notably, the “Amazon’s Big Game Commercial: Mind Reader” secured the top positions on both the U.S. and global lists in the 2022 year-end summaries.
This creative endeavor was spearheaded by Lucky Generals, with media support from IPG – Rufus.
So, whether your aim is to elevate your brand recognition, incite your audience interest and consideration, or prompt viewers to make purchases or take specific actions, these success stories demonstrate how various brands had effectively harnessed YouTube marketing to reach their marketing goals. You also can!
4 Top Advantages of Youtube Marketing
#1 Drive Heavy Traffic
Boasting an impressive 2 billion monthly users, YouTube offers a gateway to an extensive and varied global viewership. YouTube’s global reach transcends geographical boundaries, making it an ideal platform for you to expand your brand’s international footprint.
The platform enables you to establish connections with potential customers from diverse demographics and regions.
As long as your content addresses their interests and requirements, you’re permitted to tap into the large and heavy traffic.
To emphasize the significance of YouTube’s reach, here are some noteworthy statistics every marketer should be aware of:
- YouTube has more than 2.70 billion active users as of 2023.
- Youtube Premium has 80 million active users worldwide in 2023.
- 52% of internet users access YouTube at least once a month.
- Over 122 million people visit YouTube every day via its Website and Apps.
- YouTube Shorts surpassed 50 billion daily views in February 2023.
- Technically, YouTube is the second biggest search engine after Google.
- Mr. Beast is the highest-earning YouTuber who earned $54 million in 2022.
- Users consume 1 billion hours of videos on YouTube every day.
- The majority of YouTube users are between the ages of 25-34.
- YouTube is the second most popular platform for Influencer Marketing. Instagram tops the list.
- YouTube removed the dislike button from the platform in 2021.
#2 Content Versatility
YouTube accommodates various content formats, from product demonstrations and explainer videos to vlogs and entertaining content, catering to diverse audience preferences.
There are various video formats you can employ to showcase your brand effectively online. The most prevalent video types on platforms like YouTube include:
Explainer Videos: These videos clarify complex concepts or products in a simple and engaging manner, making them easier for your audience to understand.
Sales Videos: Designed to persuade and convert, sales videos highlight the value and benefits of your products or services, ultimately driving sales and conversions.
Presentation Videos: Ideal for conveying information or pitching ideas, presentation videos can be highly informative and visually appealing.
Video Ads: These are promotional videos aimed at attracting and retaining the attention of potential customers. They often run as advertisements before or during other video content.
#3 Monetization Opportunities
Beyond brand promotion, YouTube offers avenues for monetization through ads, sponsorships, and affiliate marketing, potentially generating revenue for your business.
With Youtube users consuming 1 billion hours of videos on YouTube every day, there’s a higher chance to earn more through ads and affiliate marketing or sponsorships.
#4 Higher Ranking on Google
You may have noticed an increasing prevalence of video content in Google’s search results.
For you to capitalize on this trend, it involves creating valuable written content on your website and repurposing it into YouTube videos.
This approach not only enriches your online presence but also establishes backlinks to your website, enhancing your discoverability in Google searches.
YouTube marketing contributes to boosting your business’s online authority. A key factor in influencing your ranking on Google’s search engine results page.
To enhance your website’s authority through YouTube marketing, consider these strategies:
- Encourage other websites to embed your videos in their content or on their websites.
- Establish a strong connection between your website and your YouTube channel, reinforcing your brand’s identity.
- Promote your videos across various social media platforms, broadening your reach and engagement.
- Experiment with diverse video styles to connect more effectively with your audience and cater to their preferences
5 YouTube Marketing Tools
#1 YouTube Marketing Tool – AgoraPulse
Agorapulse offers the convenience of managing interactions across multiple YouTube accounts in one place, eliminating the need for constant account switching and manual notification checks.
You can efficiently oversee comments on your videos, and for any spam or inappropriate content, automatic banning is available.
Agorapulse also provides the ability to monitor how social media users are responding to your videos and allows you to schedule your content for publication.
This comprehensive tool simplifies the management of YouTube interactions and content scheduling.
#2 YouTube Marketing Tool – TubeBuddy
TubeBuddy is a browser extension that offers a range of features to improve your YouTube channel. It provides keyword research, video optimization, and productivity tools to help you grow your audience.
This handy browser extension offers a swift way to enhance your content through keyword research, A/B testing, ready-made templates, and comment filters.
It provides video SEO capabilities that let you translate your video titles and descriptions into multiple languages, expanding your viewer base.
TubeBuddy’s Keyword Explorer empowers you to select the most effective keywords, boosting your search result rankings.
Furthermore, this browser extension features a video A/B testing function, allowing you to experiment with different titles, tags, descriptions, and thumbnails to optimize your video’s performance.
#3 YouTube Marketing Tool – VidIQ
VidIQ is another browser extension that offers SEO optimization tools, video tags, and keyword recommendations. It helps you understand how to improve your videos’ discoverability.
The tool also comes with a free Chrome extension for easy access.
#4 YouTube Marketing Tool – Buzzsumo
BuzzSumo serves as an invaluable tool in your YouTube marketing arsenal.
It excels at content creation and idea generation, ensuring that your videos provide genuine value to your audience.
Furthermore, it aids in identifying influential figures who can effectively promote your YouTube channel or brand. Once your videos are live, BuzzSumo offers the means to track and evaluate their performance.
#5 YouTube Marketing Tool – Social Blade
YouTube is a highly competitive platform, and understanding where you stand and how you can compete effectively is essential.
Social Blade, a tool available with both free and premium features, is a valuable resource for content creators seeking insights into their potential growth and analyzing their competition.
Using Social Blade is straightforward. You simply enter your own username or that of a competitor on popular social platforms. The tool then provides you with a range of useful information, including:
Online Presence Grade: This grade offers an assessment of your overall performance on the platform.
Channel Ranking: Social Blade ranks your channel relative to others, giving you a sense of your standing in the YouTube community.
Subscriber Count: You can easily see your current subscriber count, which is a key metric for measuring your channel’s growth.
Estimated Monthly Earnings: Social Blade provides an estimate of your monthly earnings, which can be particularly valuable for content creators looking to monetize their channels.
What is Youtube Marketing FAQs
How many subscribers do you need on YouTube to start making money?
On YouTube, creators typically earn around $0.018 for each view of an advertisement, as reported by Influencer Marketing Hub. Earnings per ad view can fluctuate, falling within the range of $0.10 to $0.30.
Nonetheless, the precise amount a YouTuber gets is hinged on multiple variables, including:
View Count: The total number of views a video accumulates plays a fundamental role in determining earnings.
Number of Clicks: The more interactions an ad within a video receives, the higher the potential earnings.
Quality of Ads: The relevance and appeal of the ads displayed to viewers can impact earnings.
Ad Blockers: The use of ad-blocking software by viewers can reduce ad visibility and, subsequently, earnings.
Video Duration: Longer videos tend to have more ad slots, potentially resulting in increased earnings.
These factors determine or influence the amount a creator gets paid for the ads displayed on their channels.
How much do you get paid for YouTube marketing?
To begin generating income directly from YouTube, you need to meet certain eligibility criteria.
You must have a minimum of 1,000 subscribers and accumulate at least 4,000 watch hours on your videos in the past year.
Alternatively, you can qualify with 1,000 subscribers and a minimum of 10 million valid public Shorts views within the previous 90 days.
Once you achieve either of these milestones, you become eligible to apply for YouTube’s Partner Program, which allows you to monetize your channel and start earning revenue.
This program opens up income opportunities for content creators on the platform.
The Bottom Line
After reading those strategies along with the Youtube marketing examples, you should be sure pumped to kickstart your journey into YouTube marketing. And with the understanding of the algorithm, trust me, you are good to go!
Your business or brand can also amass in the future what video marketing hold for businesses, especially with the daily advent of different enhancement to the digital world. And that future is now!
No one is waiting, you should also join this video marketing train!
To learn all there is about Youtube Marketing, its algorithm, and how to harness it for your brand growth, register for our 90% practical digital marketing course and you would be glad you did. You can start here!
And, we do know how to walk the talk, see for yourself here.