Why is a website the most important part of Digital Marketing?
facebook and instagram strategy that can double your sales
20 Facebook and Instagram Strategies that can double sales in 24 hours
May 26, 2017
Top Social Media Marketing Mistakes Companies Make and How to Avoid Them
Top Social Media Marketing Mistakes Companies Make and How to Avoid
June 13, 2017
Show all

Why is a website the most important part of Digital Marketing?

Why is a website the most important part of Digital Marketing

Why is a website the most important part of Digital Marketing?

I get lots of questions from students who registered for our digital marketing training. They asked… “Why is a website the most important part of Digital Marketing?”

Well, here’s what I have to say…

Why is a website the most important part of Digital Marketing?

Why your website is the most important part of your Digital Marketing

A good website reflects your business brand, offers high-quality content and is easy-to-navigate.

Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website, which should effectively convert guests. Elements of website design that generate conversions are using best SEO practices and tools, having a great user experience, and capitalising on the wealth of analytics websites offer.


Important Note: Are you ready to discover how to generate a steady stream of new customers and sales every day regardless of your products, price point and marketplace using digital marketing? or Are you ready to discover how to start and grow a high-profit Online Business and go from $0 to $1,000 to $10,000 monthly with a year? Then sign up for our FREE Digital Marketing Training below now 👇👇👇👇👇👇 and we will email you training lessons for FREE (You will receive 14 lessons by email, one per day.).

SIGN UP NOW 👆👆👆👆 - It is FREE only for a limited time.


A website without effective SEO will not organically appear in the top spots on a SERP (search engine results page), and therefore won’t generate many clicks from Google, Bing, and other search engines. These clicks are critical to your digital marketing efforts because you need to drive as much traffic as possible to your site to generate direct sales.

Even the most beautiful website will be mostly ineffective without the proper use of SEO. Using keywords that guests are likely to search for and optimising your site for search engines will improve your SEO and push your website to the top of the organic listings.

While Facebook and Twitter offer limited analytics to track marketing campaigns and tweets, your website has the ability to collect comprehensive information on who your guests are, how they find your site, and what they view while on your site. This information is invaluable when trying to understand and pinpoint your guests and can be used to market your resort to a targeted, engaged population.

Websites are able to capture much more information about how guests engage with your website and brand than social media analytics.  Aside from data on your guests, website analytics have the power to track marketing campaigns so you’ll quickly be able to determine how successful a campaign is by using this analytics.

To sum it all up:

Website development is an important aspect of digital marketing, and we have included it in our digital marketing training for beginners who wants to take up the digital marketing career. Aside from that, we will also show you how you can monetise your website to start making money online. (You can click here to check out our training course outline)

People who have taken our Digital marketing training course in the past have seen the importance of building and managing your own website. Happily, a few of them have started their own personal websites.

  • Tolu resigned from her full-time job in Airtel to start her Digital Marketing agency even though her website “Digitolutions.com” is still under construction, she has started getting digital marketing jobs right away.
  • Another is Divine, he started as a student in DMSI and went on to work as a campaign manager (Intern). Now, Divine has fully developed his website “Contentmarketer.ng” and looking to focus on the content niche of digital marketing.

Website design and development can have a huge impact on some of the most important elements of any digital marketing strategy.

Remember to consider all aspects of your strategy to be sure that no areas suffer. It all starts with a website – So when you’re at the first stage of designing the site itself, make sure you get it right. You’ll see the benefit of doing so in the future.

Perhaps there are some other aspects you feel are of more importance than others? What do you consider to be the most important thing when designing a website and why? Let us know by sending a mail to community{at}digitalmarketingskill{dot}com.

Originally appeared: OrourkeHospitality

More resources:


So, What do You do Next And Where do We go From Here?

I hope you enjoyed this blog post. I’m sure you got so much value and you are excited to implement and get your hands dirty on one or 2 of the things you read. You probably also have questions/ thoughts/ideas and more and want keep up the momentum.

You are lucky because you finally have found the ONLY step-by-step Digital Marketing Training Course that actually works where you will get 90% practical and 10% theoretical training with 1 year after-training support, coaching, and mentorship from experts with both local and international experience (the Best in the Business).

You will also earn 6 globally recognized international digital marketing certifications from Google, Facebook, Twitter, Bing by Microsoft and a Professional Diploma in Digital Marketing from Digital Marketing Skill Institute (After the course, you will be able to Work and Make Money from Anywhere in World with just a laptop and internet connection).

It is more than a course, you will be part of community of our students, successful digital marketers as well as our founder and our entire support team going along with you to help support you, network, open strategic partnerships and so on. You’ll never be left hanging when you need support the most.

With over 2,438 people trained and coached to succeed in the last 5 years, we are confident that you will succeed in any of the following:

👉 Grow your business sales and revenue faster.

👉 Get a well-paid job in the digital marketing field.

👉 Start and grow your digital marketing agency or a freelance business.

👉 Make more money in dollars as an affiliate marketer.

👉 Start a profitable online or eCommerce business.

We guarantee that if you implement what we teach you and use the resources and support we provide you consistently for 3 months immediately after the course, you will get results or we will give you a full refund with an additional $100 from our own money, just to say "sorry for wasting your time").

The best part is that you will learn Digital Marketing hands-on by implementing practical real-world live digital marketing campaigns yourself and start seeing real results even before you finish the course.

Here’s a special invitation just for our blog readers - Sign up to “unlock it,”and Save ₦150,000 Plus You Will Earn 6 globally recognized international digital marketing certifications and We Added 10 Bonuses Worth Over ₦960,000 For You To Enjoy For Free If You Secure Your Space in Our Digital Marketing Course.

This is just for readers like you but you have to make that decision to join the course today (we will email you course details), sign up below. We will also include our Course Brochure that talks about what you will get when you register for our course in comparison with other courses out there.

Don't just take our word for it, see what our students think of learning with us...