Why is a website the most important part of Digital Marketing?
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Why is a website the most important part of Digital Marketing?

Why is a website the most important part of Digital Marketing?

I get lots of questions from students who registered for our digital marketing training. They asked… “Why is a website the most important part of Digital Marketing?”

Well, here’s what I have to say…

Why is a website the most important part of Digital Marketing?

A good website reflects your business brand, offers high-quality content and is easy-to-navigate.

Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website, which should effectively convert guests. Elements of website design that generate conversions are using best SEO practices and tools, having a great user experience, and capitalising on the wealth of analytics websites offer.


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A website without effective SEO will not organically appear in the top spots on a SERP (search engine results page), and therefore won’t generate many clicks from Google, Bing, and other search engines. These clicks are critical to your digital marketing efforts because you need to drive as much traffic as possible to your site to generate direct sales.

Even the most beautiful website will be mostly ineffective without the proper use of SEO. Using keywords that guests are likely to search for and optimising your site for search engines will improve your SEO and push your website to the top of the organic listings.

While Facebook and Twitter offer limited analytics to track marketing campaigns and tweets, your website has the ability to collect comprehensive information on who your guests are, how they find your site, and what they view while on your site. This information is invaluable when trying to understand and pinpoint your guests and can be used to market your resort to a targeted, engaged population.

Websites are able to capture much more information about how guests engage with your website and brand than social media analytics.  Aside from data on your guests, website analytics have the power to track marketing campaigns so you’ll quickly be able to determine how successful a campaign is by using this analytics.

To sum it all up:

Website development is an important aspect of digital marketing, and we have included it in our digital marketing training for beginners who wants to take up the digital marketing career. Aside from that, we will also show you how you can monetise your website to start making money online. (You can click here to check out our training course outline)

People who have taken our Digital marketing training course in the past have seen the importance of building and managing your own website. Happily, a few of them have started their own personal websites.

  • Tolu resigned from her full-time job in Airtel to start her Digital Marketing agency even though her website “Digitolutions.com” is still under construction, she has started getting digital marketing jobs right away.
  • Another is Divine, he started as a student in DMSI and went on to work as a campaign manager (Intern). Now, Divine has fully developed his website “Contentmarketer.ng” and looking to focus on the content niche of digital marketing.

Website design and development can have a huge impact on some of the most important elements of any digital marketing strategy.

Remember to consider all aspects of your strategy to be sure that no areas suffer. It all starts with a website – So when you’re at the first stage of designing the site itself, make sure you get it right. You’ll see the benefit of doing so in the future.

Perhaps there are some other aspects you feel are of more importance than others? What do you consider to be the most important thing when designing a website and why? Let us know by sending a mail to community{at}digitalmarketingskill{dot}com.

Originally appeared: OrourkeHospitality

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