Social media marketing tips are one part of social media marketing that exposes your mind and allows you to get the best from social media marketing.
Like what tips are meant to do, you get insight on what to and how to do them to achieve your desired result.
Social media marketing is one of the new normal that has come to stay in Digital Marketing. Do you wonder how or why? Don’t wander too much or go too far, in this article, we will be talking about
- The definition of Social Media marketing
- The relevance to digital marketing
- Of course the GREAT social media marketing tips
Before we move on, you should see what one of our students has to say after taking our 90% practical digital marketing course.
[embedyt] https://www.youtube.com/watch?v=rtqzz5UCSPA[/embedyt]
Social Media Marketing is one of the types of marketing that exists in digital marketing, has proven to be a tool that can affect your desired change if you have sound knowledge, know the strategies needed and utilize them as well.
Marketing is a vital aspect of any business either service-oriented or product-oriented. When we say service-oriented business, it means business or corporate organizations that offer their services to their audience in exchange for money.
For example, Digital Marketing Skill Institute provides their services in form of teaching their audience all the need to know to become an internationally certified digital marketer, as well as financial institutions that offer their services and skills to save people’s money and get paid in return for doing that.
While a product-oriented business is a business that produces physical products that users can use and get paid in return. For example, Cake Stores, Fashion Stores, and many others.
For either of them, marketing is essential if they really want to reach their target audience, get them aware of what they do enough to initiate the purchasing step, engage them so well that they will live rent-free in their heads on the digital space, and beyond.
To do any of the listed above, this is where social media marketing comes in, like we said earlier, it is an aspect of digital marketing, and so every activity involved has to be in the digital space.
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This kind of marketing is not applicable in traditional marketing although it could be useful to promote traditional marketing.
With all that has been said, we can now proceed to what is a social media marketing
What is Social Media Marketing?
First of all, social media is a website(s) and mobile application that enables users to create and share content and participate in social networking.
Social media marketing is a word that came from social media and so it is the use of social media platforms to promote the visibility of a business to create awareness of the existence of a business as well as establish engagements online that could convert strangers to actual customers.
Social media marketing can also be said to be about connecting with your audience or customers and getting them to understand your brand better.
Imagine yourself in need of the services or the products of a particular business, for someone who knows their way around social media, that would definitely be the place of a visit, and now if your desired business doesn’t leverage social media marketing for their business, you can never find them on social media.
You can only find someone where they exist, Right? And that is why either as an individual brand or as a corporate brand, you should invest in social media marketing.
Do you wonder how to leverage social media marketing for your brand but you don’t how?
Register for our 90% practical digital marketing course, where our coaches will teach you what you need to know either for your personal brand or other brands alongside other features of digital marketing.
Social Media Marketing is relevant to digital marketing as it is one of the backbones and what makes digital marketing what is and what we see that it is.
Digital marketing is the communication of a product and services value using digital channels to attract, convert and engage prospects into new, returning, and referral customers. And social media marketing is one of these digital channels.
With social media marketing, you can sell your products and services, reach new audiences and engage existing audiences.
For social media marketing to take place, we have social media platforms and according to your target audience, you can select one and at the same time, you can use all of them as long as they can achieve your goals.
1. Facebook
Facebook is a social networking site that was created to make it easy for you to connect with friends and families online. It was originally designed for college students, but over time it has expanded beyond that up to the fact that business can be promoted on it as well.
With about 2.7 billion monthly active users, which is more than a third of the world’s population, Facebook stands as one of the most recognizable social media platforms that exist.
Over the years since its creation, it has consistently evolved to fit the needs of its users and of course, attract new users. As a business owner, you can create your own pages, groups, and events to promote your business.
It also made provisions for targeted advertising opportunities for those businesses who want to increase their visibility to specific customers also known as the target audience. You can also use the messenger feature to send messages to your customers.
Facebook is available on websites as well as mobile applications.
An example of how to create an account for your business and brand. Facebook
To be able to create an account for your business, you should have an existing account on Facebook or create a new account like in the image below.
Source: Facebook
2. Twitter
Twitter is a ‘microblogging’ system that allows users to send and receive short posts called tweets. These tweets can be up to 140 characters long and can include links to relevant websites and resources.
As a user on Twitter, you can follow other users and reach a wider audience of people. If you follow someone on Twitter you can see their tweets on your Twitter ‘timeline’. You can choose to follow people and organizations with similar academic and personal interests to you.
You can choose to create your own tweets with content about your business or you can retweet information that has been tweeted by others. Retweeting means that information can be shared quickly and efficiently with a large number of people.
[bctt tweet=”Twitter has about 330 monthly active users, it is not everywhere as Facebook but it is still widely used among general consumers. It is also a useful site for interactions with existing customers.” username=”dmsinstitute”]
You can join Twitter chats related to your industry and also respond to customers who have customer service questions.
If you will read till the end of this article, we will show you social media marketing tips you can use to grow your business.
An example of how to use Twitter as a tool in social media marketing and what you stand to gain when you use it. Source: Twitter
3. Instagram
Instagram, commonly known as IG or Insta is an American photo and video sharing social networking service that is owned by Facebook.
This app allows users to upload media that can be edited with filters, organized by hashtags and geographical tagging. Post you created as a business can be shared publicly or with pre-approved followers.
Just like Facebook, Instagram also has the targeted advertising options to help business users reach their specific audience. It has various posting options which include pictures, videos, stories, slideshows, and live streams.
We have Instagram for individuals and Instagram for businesses as well.
An example showing Instagram for business. Source: Instagram
4. YouTube
Youtube is more than being the most popular video-sharing website in the world, it is also the second most popular search engine behind Google.
Crazy right?
If you ever need to get urgent and practical knowledge about something, where do you go to?
YouTube, of course, the same way if you need answers to a question or you need to learn about something, you definitely go to google and you get answers to your questions.
Youtube serves as a search engine and also as a social media platform to promote your business. You will ask us how right?
You can create videos either to advertise your business or to advertise what you do which is the same thing. Your videos can be about how to do something.
For example, if you have a real estate business and you want to advertise on youtube, you can create a video that talks about what to do to protect your home if you are in the rainy season and you can decide to add an advert at the end of the video promoting your brand just like what we di at Digital Marketing Skill Institute.
[embedyt] https://www.youtube.com/watch?v=zjHa-RG1qf8[/embedyt]
As you saw in the video, in case you skipped it, you might have to go back to watch it to understand what we have been saying and what we will still say.
In the video, the CEO of Digital Marketing Skill Institute alongside alumni, shared how to make money on Instagram, you see why you shouldn’t have skipped the video we shared and the good thing is that you can still go back to hear what they have to say.
YouTube isn’t just the most popular video-sharing website in the world. It’s also the second most popular search engine behind Google.
Meanwhile, the company was founded in 2005 and was eventually bought by Google. YouTube has over 2 billion logged-in visitors per month. There are even more who visit the site and watch videos without signing into their own account.
Any business that wants to use video marketing for their business can use YouTube to reach a wide audience. This site also provides analytics, allows interaction between users, and permits you to embed videos in other websites.
An example of how to use Youtube in social media marketing. Source: Youtube
There are many more platforms that can be used for social media marketing. Platforms like
All the aforementioned social media marketing platforms make it possible for this type of marketing to exist and function well.
In our 90% practical digital marketing course, we teach our students how to use social media platforms to promote their business and get results from it.
Moving on, let’s talk about the amazing social media marketing tips.
5 Stunning Social Media Marketing Tips
Social media marketing tips guide you on what to do and how to do it, to achieve a maximum result which will, in turn, bring growth to your business. They include:
You don’t just set up something without having a goal in place. Goal setting is one of the vital steps you must take if you ever want results from a particular action.
In social media marketing, it is very important that you define your goals as they would guide your decisions and the steps you will take to get your desired result.
Using the S.M.A.R.T criteria, you should make sure your social media marketing goals are:
- Specific: it shouldn’t be vague. Know what you want and how to get it.
- Measurable: For you, your social media marketing goal could be getting 10,000 followers on Instagram, so of course you can measure how far you’ve gone and how much you still need to push in to achieve your goals.
- Attainable: Do not set goals that attaining them will drain your emotional strength, intellectual strength, in fact, don’t have goals that would zap out energy from you.
- Relevant: They should align with your brand and be relevant to your industry. You don’t have to pick up what every other person is doing, identify what will work for you, and go for it.
- Time-bound: Give your goals a time frame. It will help you to measure your progress. For example, you are currently running a Facebook ad, and while defining your goals, you included the number of leads and conversions that you expect in three days, if you don’t get your result in three days, you can go back to check what is wrong and try out another thing. It helps you to maintain focus.
Basically, your social media marketing goals, the driving force of your social media marketing strategy. Don’t wait for anyone, get a paper, notepad, or anything you use for writing, and pen down your social media marketing goals!
2. Identify your target audience
With your social media marketing goals ready, you can now move forward to identify your target audience. When you are able to identify your target audience, you can create a strategy that would work.
Your social media marketing strategy should revolve around your target audience. As your target audience helps you to figure out everything, from the right social media platforms you need to exist on up to the kind of content you will create and share.
One of the reasons why the spotlight has to be on your target audience is because,
- You exist because of them and so you need to know what they care about.
- They are your audience, and you should be able to meet their need if you want to exist and grow at the same time.
[bctt tweet=”Social media marketing can be effective for your business because it allows you to mico-target your audience, and to achieve this, you have to understand and identify your target audience.” username=”dmsinstitute”]
There are several tools that you can use to identify your audience, where to find them, and the kind of content to share. They include
Having established your social media marketing goals, identifying your target audience, you can now proceed with selecting the right social media platforms for your brand.
Remember that when you identified your target audience, you also identified the social media platforms where you can find them, now is the time to establish your presence there.
If your brand deals with professional services like writing curriculum vitae, drafting out a cover letter, Instagram may n to be the best place for you.
As you must have discovered when you identified your target audience, which may be professionals, a good place for you can be on LinkedIn. If you try Instagram, you might get results but not as you would have gotten if you were on Linkedin.
A social media calendar helps you plan out how to use your social media platforms to get your desired result. You get to plan ahead, drafty out content, and even if possible schedule your content.
Failing to plan is planning to fail – Alan Lakein
Regardless of the number of energy and effort you put into something, if you don’t have a plan, especially in social media marketing, then you are definitely headed for destruction.
Even as an individual who exists on social media platforms, you can’t afford to have a plan if you want to grow your brand on social media, the same applies to business and even more.
You can use social media content calendars tools to organize and publish all your content, timely and efficiently, and of course quality content.
Tools you can use to create a content calendar including but are not limited to the following.
You can read more about the tools you can use to create a content calendar and how to use them here. Social Media Calendar Tools That Can Help You
Content calendar also serves as a tool for the distribution of resources effectively, and it also gives a more in-depth understanding of what works and what doesn’t.
5. Build a relationship with your audience
Your audience is the first human before they will ever take a step to purchase from you and even after purchasing from you. Relate with them as you would to every other person you know.
Like their pictures, comments, posts.
Tag them when necessary.
Share their pictures.
To cut the long story short, make your brand appealing to humans. Don’t be so locked up in your world that the only thing that concerns you is for them to buy from you.
Of course, you want them to buy from you, but don’t dismiss forming a relationship with them. A good relationship with your audience/customers is what brings about the referral.
When Audience A/customer A sees how you interact and relate and either they are satisfied or not, they would definitely talk about you to their friends and family. It is up to you to decide which one you want and how to go about it.
Frequently asked questions
Social media is one of the most effective types of marketing that allows you to reach a wide audience.
Social media marketing is a word that came from social media and so it is the use of social media platforms to promote the visibility of a business to create awareness of the existence of a business as well as establish engagements online that could convert strangers to actual customers.
Social media marketing can also be said to be about connecting with your audience or customers and getting them to understand your brand better.
In a world that is advancing technologically, social media marketing is highly effective and recommended for businesses that want to thrive in the digital market.
Depending on how much effort you put into it. Remember social media marketing is a type of marketing, the efforts you put into it will determine how much of marketing it is.
From the angle of a professional, it is a lot of marketing. You don’t have to go out on the streets to get people to patronize you or to be visible to the general public.
All you need to do is to identify the digital streets where you can find your audience, then you can go and live on the street. Interacting with them, engaging in their conversations.
Sharing updates, promos, and every necessary information they need from the comfort of wherever you are.
There are diverse ways through which you can improve your social media marketing. They include but not limited to the following.
- Identify your social media marketing goals.
- Identify the ideal social media platforms for your audience.
- Leverage on live videos
- Define and create a brand story.
- Make use of relevant hashtags
- Create quality and engaging content.
Conclusion
Social media marketing tips as discussed in this article if well utilized will bring growth to your business as your business will get more visibility and of course, more visibility means reaching a large audience who will, in turn, patronize your business.
And that is growing on one side.
In our 90% practical digital marketing course, we teach our students how to make use of social media marketing to get more leads for their business that would in turn be converted to customers. Alongside every other aspect of digital marketing necessary to make you a certified digital marketer.
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