12 Best Social Media Networking Apps for Nigerian Businesses
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12 Best Social Media Networking Apps for Nigerian Businesses

If you’ve ever tried to build classic kitchen cabinet without that exceptional screwdriver, you know how valuable the right tool can be. For social media networking managers, knowing the right social media networking apps and tools can make all the difference between a successful social media campaign and a mediocre one.

Many of the best social networking application out there have been around for a while, but as smartphones get smarter, so do the apps, and you can now do more than ever.

From fan favourites like Instagram and Facebook to newcomers like live-streaming Periscope, there’s never been a better time to find a social network that’s tailored to your tastes.

With infinite new apps being launched every day, it can be arduous to know which ones are worth using. To assist you with that, with my years using different mobile apps to optimise my digital marketing efforts, we’ve collected a list of our preferences below. Continue reading for the complete rundown of all the best social media networking apps you need as a digital marketer.

List of the Best Social Media Networking Apps for Nigerian Businesses

1. Twitter


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Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with your favourite celebrity or influencer. Twitter’s interface is easy to learn and use, and setting up a new profile only takes minutes.

Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include TumblrFriendFeed and Plurk.

Twitter shares some features with the most common social media tools (FacebookPinterestLinkedInGoogle+ and YouTube). However, the differences really define Twitter. (Click here to see how to use Twitter for social media marketing).

You should leverage on the potential results Twitter would bring to your business. Download the Twitter social media networking app on your mobile device using the links shared below to get started.

Download links

READ: 10 Tips On How To Generate Leads On Twitter To Drive More Sales

2. Facebook

Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centred around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organisations by becoming fans.

I’ve written a number of helpful articles about how you can use Facebook for social media marketing and grow your business sales instantly!

You should leverage on the potential results Facebook would bring to your business. Download the Facebook social media networking app on your mobile device using the links shared below to get started.

Download links

READ: 50 killer Facebook post ideas for small business owners

3. LinkedIn

With over 380 million registered LinkedIn users, LinkedIn is one the largest professional networks in the world. It can lead to a bunch of engagement and provide you with a platform where you can share updates about your company, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential customers.

One of the only mainstream social media sites that have actually geared towards business growth, LinkedIn is to cyberspace what networking groups once were to local business communities. It’s great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn.

MUST READ:  Social Media Marketing in Nigeria: Choosing the right platform

You should leverage on the potential results LinkedIn would bring to your business. Download the LinkedIn social media networking app on your mobile device using the links shared below to get started.

Download links

READ: How To Generate Leads On LinkedIn | 5 key Strategies You Should Leverage

4. Vine

Vine is a creative way to share 6-second looping videos. Vine lets you splice together clips that play on a loop and share them with your friends. You can edit videos on the spot and post to Twitter and Facebook, and you can now import videos from your phone, too. The community also allows you to find, follow, and interact with other Vine users.

You can widen your reach. Share a link from Vine on Twitter, Pinterest or any other social media marketing platform your company uses. Be sure to promote your business by including a link back to your company website. The next time you write a blog, embed your Vine video into the blog content.

Keep in mind that with Vine, companies have the ability to capture and share life in motion. If used correctly, this 6-second video app can be highly effective for promoting and enhancing your company’s social media presence.

You should leverage on the potential results Vine would bring to your business. Download the Vine social media networking app on your mobile device using the links shared below to get started.

Download links

5. WhatsApp

There’s a reason Facebook acquired WhatsApp for $19 billion earlier last year, and that’s because WhatsApp is exactly what every messaging app should aim to be. It’s designed well, free to use (even for international messaging), has a thriving user base, and lets you send texts, voice messages, pictures, and videos.

Today, this Viral marketing technique and taken place over traditional social media marketing. As everyone uses mobile phones, it becomes easy for marketers to reach their targeted audience by sending them promotional messages, video or audio files.

WhatsApp has become an easy means to get in touch with family and friends, both nationally and internationally. Currently, it is the most effective and innovative marketing tool used for business promotion. It is used for promoting your business and creating a strong connection between you and your potential customers.

One of our client FFO uses Whatsapp as a big tool for nurturing her prospective downlines. Here’s how she does it? She created a group on Whatsapp, promo it’s URL on Facebook, get people to join the group and then nurtures them on Whatsapp. It’s that simple!

Whatsapp is used for promoting your business and has helped in creating a strong connection between FFO and your potential downlines.

You should leverage on the potential results Whatsapp would bring to your business. Download the Whatsapp social media networking app on your mobile device using the links shared below to get started.

Download links

READ: How To Use WhatsApp For Business Promotion | WhatsApp Marketing Strategy

6. Facebook Messenger

Facebook’s decision to break Messenger out of its main app in 2014 turned out to be a very smart move. Messenger now has 700 million users worldwide, and it’s become much more than a way to send text messages to friends.


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Messenger can now send money (limited), make video and phone calls over the internet, and send stickers and animated GIFs with ease. When Facebook’s virtual assistant “M” becomes available outside of San Francisco, Messenger will be able to do anything from order a pair of shoes to call your cable company for you.

If the future is one app that does everything, Messenger is poised to be a big winner.

You should leverage on the potential results Facebook Messenger would bring to your business. Download the Facebook Messenger social media networking app on your mobile device using the links shared below to get started.

Download links

READ: 20 Facebook and Instagram Strategies that can double sales in 24 hours

7. Instagram

Instagram, as most of you know, is one of the most common image-sharing sites/  services in the world.

MUST READ:  12 Social Media Marketing Tools For Nigerian Online Marketers (2017)

The company’s app was really useful, to begin with, and it only improved over the years. Aside from the regular feed, you’re getting, you have tons of additional options when sharing images, like a ton of filters, for example, while most of the older options are still included here, of course. The design is also flat, and the app is generally really a joy to use, it works really well and serves the purpose.

You should leverage on the potential results Instagram would bring to your business. Download the Instagram social media networking app on your mobile device using the links shared below to get started.

Download links

READ: Benefits Of Instagram – 8 Reasons Why All Brands Should Use Instagram

8. Snapchat


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Snapchat was founded back in 2011, and it managed to become one of the most popular social media companies in record time.The Snapchat app had introduced somewhat different interaction with people, which is what makes it so popular. Snapchat lets you share short video clips with your followers, while the app offers tons of additional options, you can attach various images to your person while recording a short video clip etc. App’s design is spot on, a combination between youthful and serious, which is exactly what the design should be for an app like this.

The Snapchat app had introduced somewhat different interaction with people, which is what makes it so popular. Snapchat lets you share short video clips with your followers, while the app offers tons of additional options, you can attach various images to your person while recording a short video clip etc. App’s design is spot on, a combination between youthful and serious, which is exactly what the design should be for an app like this.

You should leverage on the potential results Snapchat would bring to your business. Download the Snapchat social media networking app on your mobile device using the links shared below to get started.

Download links

9. StumbleUpon

StumbleUpon is yet another social media service which became popular because it’s somewhat different from the rest of the pack. You basically use this app to follow various topics in order to stumble upon (hence the name) stuff that might interest you. The design of StumbleUpon app is quite similar to the rest of the pack on this list, it’s very well-designed, it’s flat and a joy to use. It combines orange (with hints of red) and white colours mostly and throws quite a bit of picture your way, which is not a bad thing, at least not to most people.

StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. And here is how to grow your traffic to increase social engagement for your business.

You should leverage on the potential results StumbleUpon would bring to your business. Download the StumbleUpon social media networking app on your mobile device using the links shared below to get started.

Download links

10. Pinterest

Pinterest describes itself as “a visual bookmarking tool that helps you discover and save creative ideas.” Users can “pin” images to the service and share them in collections, or “boards,” that other user can follow.

The social network has 100 million monthly active users, the majority of which are women.

According to The Washington Post, 38 million boards on Pinterest are dedicated to wedding planning alone. Women are flocking in droves to plan their dream weddings on Pinterest even if they haven’t met their spouses yet.

Apart from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

You should leverage on the potential results Pinterest would bring to your business. Download the Pinterest social media networking app on your mobile device using the links shared below to get started.

Download links

11. Hootsuite

Instead of cluttering your smartphone with a different app for every function, choose an all-in-one solution for your visuals. Hootsuite Enhance lets you source stock images from a comprehensive library, edit these images with quality tools, and share the images to your social media networks.

MUST READ:  Social media for businesses in Nigeria: How best can I market my brand on the social media?

Time is money for social media managers, and Hootsuite Enhance saves you both (did we mention it was free to download?).

You should leverage on the potential results Hootsuite would bring to your business. Download the Hootsuite social media networking app on your mobile device using the links shared below to get started.

Download links

READ: Hootsuite- Social media management just got simpler.

12. YouTube

As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.

When I start talking to a potential client, the first words out of their mouth are always ‘Twitter’ and ‘Facebook.’ They’ll respond, ‘We’ve heard we need to be there. We heard this is a place where we need to be.’

“I will say to them that for driving traffic and list building and leads for your business, putting content out on YouTube allows you to be discovered or found by people that are out searching for information. And if you’re creating video content–rather than hoard it on your own website where really no one is even going to find it–you can put it on YouTube where when it comes to online video destination sites, there are others out there that tend to be looked at as more professional, but YouTube has the vast majority of the market.

You should leverage on the potential effects Youtube would bring to your business. Download the Youtube social media networking app on your mobile device using the links shared below to get started.

Download links

In summary:

Social media marketing companies or applications have taken over the world. Well, that might be an overstatement, but when you look at companies like Facebook or Twitter, you get the idea, the power of social media nowadays is incredible. Chances are, that every single one of you uses at least one social media site and its belonging app, though most of you probably rely on more than one.

There are tons of social media services available out there, and applications that go along with those services. Well, we’re here to list some of the most popular ones, though as already mentioned, there are tons of them out there and I know I couldn’t fit everything on the above list. However, I promise to make this article as updated as possible to ensure that you get the most useful social media networking apps for your smartphones and tablets.


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