Website optimisation skills explained: the five core skills, what each one is built for, and a simple rule for choosing which to learn first.
No business either small, medium, or corporate-sized stays on top by being complacent. Increasingly and across many sectors, elevating revenues
It is not just the purchases that matter, what happens to customers post-purchase engagement is what matters. How do you
It’s heartbreaking, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they
In recent times, I have received several emails specifically on how to build a successful blog, how to blog, creating
It is a natural phenomenon for man to ‘want to be heard’, ‘make my opinion count” or pass the message
There will always be one reason or the other why customers will run away from you. Either as a prospective
You have reached that limit where even if you take cups of coffee, it won’t change anything because it wouldn’t
Trying to understand your Web visitors can be a bit confusing. Each individual visitor brings his own set of data
Every business in Nigeria, regardless of size, requires multiple web analytics tools to understand the performance of its website, and
The adoption of social media marketing in Nigeria is one of the most powerful tools in your digital marketing channels.
In my previous article I tried to explain how broad digital marketing is here in Nigeria, if you take a
Definitions of a lead vary between companies and the sales process can look different for different niches. In general, a
