Have you been searching for the hottest and most lucrative business ideas in Nigeria?
Do you want to conveniently make money directly from home?
If yes, then this article is for you!
A major barrier to many thinking of starting their own business is the perception that start-up costs are prohibitively high.
That doesn’t have to be the case! Digital Marketing Skill Institute has put together lucrative business ideas in Nigeria with small start-up capital, as well as a rundown of some low-cost digital business ideas in Nigeria.
Why Should I Start an Online Business in Nigeria?
Starting an online business in Nigeria can be a lucrative venture due to the country’s large population of over 200 million people, with about 75% of them connected to the internet.
Nigeria’s business environment is very attractive for international investors, and the government provides incentives and grants that can help entrepreneurs get started.
Online businesses in Nigeria offer a unique market with many opportunities for businesses to thrive, and the list of online businesses in Nigeria is growing.
With the right idea and a solid business plan, anyone can turn their entrepreneurial dreams into a successful reality in Nigeria
11 Lucrative Digital Business Ideas in Nigeria with Small Start-up Capital
1. Local SEO Business Idea In Nigeria
SEO business idea is lucrative in Nigeria because it can make you wealthy with little or small more start-up capital. Becoming an SEO expert means learning an improved variety of Search Engine Optimization techniques to help improve a website search engine rank.
But once you have learned a lot of ideas about SEO, you can even start your own company.
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Our students that intentionally implement what they learn from our digital marketing course make back the entire course fee within a single month or more after completing our course because our course gives them many income generating options with unlimited earning potential with no age or location barrier. The best part is no technical skills are required.
An opportunity to change your lifestyle and make money working from anywhere in the world. The results our students get from our digital marketing course prove this could be applied to any market or country and that it is designed for any skill level and work background.
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There are people who are making quite a lot of money from their SEO businesses after going through our digital marketing training and you would be surprised to know that they all started as an SEO.
You can start your own SEO company in Nigeria but before that, you need to understand what it takes.
To start up an SEO company is a very tough task. You can become an entrepreneur if you know how the search engine works and how to ensure your client’s websites rank increases after optimisation.
How to start an SEO business in Nigeria
Starting up an SEO business is not simple. You need to be very much defined by your core requirements, you need a process that works.
To start up your own SEO company and make it successful, you should follow the checklist below:
- Gather the necessary knowledge (Click here to register for our digital marketing training course)
- Use tools to gather more ideas
- Start getting clients
- Outsource
To make your SEO business thrive in Nigeria, you have to understand the basics of website optimization and ensure you’ve implemented what you are bragging about. Calling yourself the best SEO company in Nigeria will warrant you’re on top on Google search when prospective clients search for the highlighted keyword.
You can click here to check out our complete digital marketing course outline, For you to successfully set up an action SEO company in Nigeria, you should have acquired all the necessary digital skills needed to succeed and to be called an SEO expert or strategist.
These are some of the ways you can start earning money from your SEO firm in Nigeria. Before you start your company, you need to be defined what you want, how to get clients and how you want your company to grow.
READ: Search Engine Optimization (SEO) | A Complete Beginner Guide To Ranking Your Website
2. Copywriting Business Idea
Whether in the form of direct mail, a web page or even a jingle, the copywriter’s job is to use persuasive language to sell or raise awareness of a product, idea or service – a skill that is very much in demand by some of the biggest brands in Nigeria and the world t large.
An intelligent and powerful copy can convince the casual consumer to switch brand allegiance, generate leads and supercharge sales – the success of a campaign hinges on the quality of its written content.
Requiring only an internet connection and a laptop, as you will see from the list of online businesses in Nigeria, copywriting represents a very affordable start-up opportunity for someone with a good grasp of grammar and a way with words.
Basically, a copywriter needs to have an idea how email marketing works and this is contained in our digital marketing course. We teach and help you master your email marketing skill to move your career to the next level.
How to start a Copywriting business in Nigeria
You need to be very much defined by your core copywriting requirements and skills, you need a process that works. So, to start up your own SEO company and make it successful, you should follow the checklist below:
- Gather the necessary knowledge (Click here to register for our digital marketing training course)
- Decide you’re going into business for yourself
- Decide what kind of writing you’re going to do
- Get your portfolio together
- Pick a good name for your business
- Get a website (Click here to check out available domain name and hosting)
- Get a business card
A comprehensive understanding of the English language is a must – a major marketing campaign could become a laughing stock at the mercy of a stray apostrophe – but not just any willing wordsmith can make it as a copywriter.
3. Social Media Marketing Business In Nigeria
Utilizing social media to its fullest potential can propel a business to the next level — if done correctly. Yet the world of social media marketing is still new to many people and is constantly evolving in Nigeria. A lot of businesses today who claim to be social media experts have consistently made these social media mistakes without taking a look at the effect it has on their brand.
So entering the digital world can be intimidating to those looking to expand their online presence. For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself.
If you’ve ever thought about how to start your own social media business, consider looking at existing social media companies in Nigeria.
These companies are social media management agencies and they basically specialise in maintaining the Facebook, LinkedIn, Twitter and blog presence for other businesses. Sometimes, these such companies also assist other business owners with planning social media strategy.
How to start a Social Media Marketing business in Nigeria
Starting up a Social Media Marketing business is not simple. You need to be very much defined by your core requirements, you need a process that works.
To start up your own Social Media Marketing company and make it successful, you should follow the checklist below:
- Gather the necessary knowledge (Click here to register for our digital marketing training course)
- Use tools to gather more ideas
- Start getting clients
- Outsource
Our digital marketing course covers all the aspect of SMM and will assist you in the following areas listed below;
- Create your own social media marketing agency from home
- Offer a wide range of social media and digital marketing services
- Have the products and tools necessary to find and close clients
- Up-sell and cross-sell your clients on other related and value-added services
- Create a website that advertises your services and gets leads
READ: 12 Social Media Marketing Tools For Nigerian Online Marketers
4. Blogging
If you’re looking for the quickest and lucrative way to make money online, then the answer is blogging.
Blogging is turning out to an addictive part-time job for a lot of people around the world. Apart from being a great medium to express your feelings, expertise and experiences, blogs can turn into alternate means to earn some quick bucks.
Though blogging takes time before you can start earning big if you implement the right strategy covered in our training, you can start making money in less than six months.
With recession rocking the boat and intermittent layoffs and salary cuts – why not make some extra money through blogging. You need no special technical knowledge or literary abilities to start a blog.
How to start a Blogging business in Nigeria
Starting up a blogging business in Nigeria is relatively simple. To start up your own blog, monetize and make it successful, you should follow the checklist below:
- Pick a topic that you love (See how to choose a perfect blog niche)
- Create a blog (Click here to create your personal blog)
- Build up traffic (Click here to learn how to grow your website’s traffic)
- Build trust and credibility (See how to get those here)
- Monetise (Click here to see how to monetize your blog)
5. Website Design Business Idea in Nigeria
Web design or development is another cool business that requires technical know-how to start making money legitimately online.
Deciding to start a web design or development business is no easy task. It requires a certain degree of diligence, tenacity, ambition to begin working for yourself and a lot more things you need to know before starting your web design company. You’ll be faced with some very hard decisions along the way that can impact the success and growth of your web design entrepreneurial venture.
Web designers aren’t required to have any specific training or certification as long as they have the skills to design a site. Although it’s not necessarily a requirement, a knowledge of coding and programming can increase opportunities and income. Web designers should have:
How to start a Web Design business in Nigeria
Starting up a website design business is not simple. You need to be very much defined by your core requirements, you need a process that works.
To start up your own website design company and make it successful, you should follow the checklist below:
- Acquire web design skill
- Calculate Start Up Costs (Hardware, design software etc)
- Establish Your Brand
- Create Your Own Portfolio Website (Click here to create your portfolio website)
- Figure Out How Much to Charge
- Develop a Sales Cycle
- Get clients
- Outsource
6. Email Marketing Business Idea in Nigeria
Over the next few years, the acceptance of e-mail marketing as a means of advertising is expected to grow and you can place your own company to take a substantial share of the market by starting your own e-mail marketing business now and offering your clients first class services with proven results that would keep them coming back and referring others.
Email marketing companies basically help small, medium and larger businesses connect online with existing customers to promote the sale of goods and services.
Outsourcing email marketing services allow businesses to focus on other areas of business development.
Starting an email marketing company requires skills in creating email content and design elements that persuade customers to immediately make a purchase. An understanding of Internet marketing is also useful when creating email marketing campaigns targeted at specific customers.
How to start an Email Marketing business in Nigeria
Starting up an Email marketing business in Nigeria is relatively simple. You need to be very much defined by your core skills and requirements, you need a process that works.
To start up your own email marketing company and make it successful, you should follow the checklist below:
- Acquire relevant skill (Click here to register for our email marketing training course)
- Write your business plan
- Decide on the services you want to offer
- Observe your competitors
- Purchase E-mail Marketing Software (Click here to get started)
- Determine your prices
- Devise a sales and marketing strategy
- Create a business website (Click here to create your business website)
7. Content Marketing Business
There’s no doubt that content marketing is dominating the digital marketing space. Rather than replacing SEO, social media or email marketing, it has become an integral component of each of these strategies and channels.
According to Wikipedia, Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing is being used by 86% of businesses today. But effective content marketing? Not so easy to find. So, with this in mind…setting up an effective content marketing business shall thrive in Nigeria.
How to start a Content Marketing business in Nigeria
Starting up a content marketing business in Nigeria is easy. You need to be very much defined by your core skills and requirements, you need a process that works.
To start up your own Content marketing company and make it successful, you should follow the checklist below:
- Acquire important content marketing skill (Click here to register for our email marketing training course)
- Write your business plan
- Decide on the services you want to offer
- Observe your competitors
- Determine your prices
- Devise a sales and marketing strategy
- Setup your content marketing website (Click here to create your business website)
- Regularly survey your clients
READ: How to develop a super content marketing strategy for your business
8. Digital Marketing Agency In Nigeria
A digital marketing agency is one of the most popular online business ideas in Nigeria and is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
There are lots of average digital marketing agencies out there, and that has made choosing the right digital marketing agency a big deal.
With that said, you have to look at getting started with your own agency right away.
Running a digital marketing agency in Nigeria may not be easy as you think, just like any other business. You have to undergo various stages before you can say I have arrived.
The steps I am talking about involves series of challenges, and you have to be proactive enough to surmount these challenges and get your digital marketing agency running in Nigeria.
However, before proceeding to go to the digital aspect of it, you must have registered your digital marketing agency with the Corporate Affairs Commission. Afterwards, you are issued with a certificate of incorporation, as your RCC number, perhaps before building your website.
A lot of newly emerging digital marketers never had hands-on experience in digital marketing. They felt that they have gotten the skill and knowledge perhaps in using one or two digital marketing tools and for that reason, you go ahead to set up a digital marketing agency.
How to start a Digital Marketing agency business in Nigeria
In this post, I explained how to set up a digital marketing agency step by step, you might want to have a look at it.
However, starting up a content marketing business in Nigeria isn’t as easy as you may think, although it’s lucrativeness is not questionable. You need to be very much defined by your core skills and requirements, you need a process that works.
To start up your own digital marketing agency and make it successful, you should follow the checklist below:
Become vastly experienced in critical aspects of digital marketing
- Acquire important content marketing skill (Click here to register for our email marketing training course)
- Write your business plan
- Create a professional email address
- Create Your Business on Google+
- Decide on the services you want to offer
- Observe your competitors
- Determine your prices
- Devise a sales and marketing strategy
- Setup your content marketing website (Click here to create your business website)
- Regularly survey your clients
- Partnership
- Generate quality leads
READ MORE: 10 Easy Steps To Start A Digital Marketing Agency (Company) In Nigeria
9. Affiliate Marketing Business
Wouldn’t it be nice to earn ₦20,000 to ₦36,000 daily with affiliate marketing?
Yes.. that compounds to over ₦600,000 monthly.
The best thing is that you can start marketing other people’s product as an affiliate within minutes and it only needs less than ₦11,000 to start and then a daily profit of ₦20,000 to ₦36,000.
That’s basically using less than ₦11,000 to start the affiliate marketing business and earning ₦18,000 to ₦36,000 daily as profit.
Isn’t that cool?
I’m sure maybe at a start, ₦11,000 would sound very much for you.
But once you start banking profits, it will be recovered within a day.
This method I’m going to share requires a few basic skills of generating and monitoring traffic, English writing skills and a bit of patience too.
But before I start, I would like to clarify
- What affiliate marketing is and the different types of affiliate marketing.
- The advantages of being an affiliate marketer
Now, Affiliate marketing is basically when you are rewarded for helping a business promote and sell its product.
For example, if you sign up for Jumia.com affiliate program and promote its product then you will get a commission when the visitor you send from your site, blog or Facebook page makes a purchase (Click here to find a list of other affiliate programs you can start in Nigeria ).
When you join Jumia.com Affiliate program and choose the products that you want to sell, Jumia.com will provide you with a unique affiliate code that you can use to refer traffic to Jumia.com.
When interested visitors click on these links from your site, blog or Facebook page they get redirected to Jumia.com and if they purchase a product or subscribe to a service you as the referrer make a commission.
Do you want to know the sweetest part of affiliate marketing?
You don’t need to sell products all the time to make a commission.
Yes… you really do not have to sell all the time to make a commission.
This is basically because different affiliate programs can use different payment terms such as:
- Pay per Sale: In this program, a product owner pays you a percentage of the sale price when the purchase is completed.
- Pay per Click: In this program, you get paid based on the number of visitors you redirect to the products owner website from your affiliate site, whether or not a sale is made.
- Pay per Lead: You get paid once the referred visitors provide their contact information on the target site by filling out a simple contact form.
Today, Affiliate marketing is considered to be one of the world’s fastest growing business ideas in Nigeria and the best internet marketing technique to earn money online easily.
How to start an Affiliate Marketing business in Nigeria
In this post, I explained how I used affiliate marketing to make money and a stepped guide to getting started.
However, starting up an affiliate marketing business in Nigeria isn’t as easy as you may think, although it’s lucrativeness is not questionable. You need to be very much defined by your core skills and requirements, Also, you need a process that works.
To start up your own affiliate marketing business and make it successful, you should follow the checklist below:
- Acquire important affiliate marketing knowledge and skill (Click here to register for our digital marketing training course)
- Join a profitable affiliate niche
- Setup your affiliate marketing website (Click here to create your business website)
- Get a strategy for promoting affiliate products
- Grow your email list and frequently use email marketing tactic to promote links.
- Do it over and over again!
READ MORE: How to Start Affiliate Marketing for Beginners | Step by Step Guide
10. Influencer Marketing
Influencer marketing in Nigeria has experienced significant growth in recent years, becoming an essential component of social media marketing. Influencers play a crucial role in reaching and engaging with their followers, making influencer marketing a lucrative strategy for promoting brands and businesses.
Some influencers in Nigeria earn substantial incomes from sponsored social media posts, underscoring the effectiveness of this marketing approach.
Also, many influencers have created a niche for themselves as an influencer in a particular industry, positioning themselves as a go-to person to help them reach their prospective customers, drive brand awareness, and drive business growth for their respective clients.
However, the industry also faces challenges, including the need for brands to adapt their mindset about influencer marketing and the emergence of influencers without a clear business direction for their brand.
Despite these challenges, influencer marketing continues to show positive developments and is expected to remain a prominent feature of the Nigerian marketing scene.
Several influencer marketing agencies and companies operate in Nigeria, offering a range of services to assist businesses in leveraging influencer marketing.
These services include identifying the most suitable platforms and influencers, developing and implementing influencer marketing strategies, and connecting brands with influential creators.
Finally, influencer marketing has become an integral part of the marketing ecosystem in Nigeria, offering substantial potential for brands to connect with their target audiences and promote their products and services.
As the industry continues to evolve, businesses are likely to benefit from engaging with influencer marketing agencies and leveraging the expertise of professionals to maximize the impact of their influencer marketing initiatives.
How to Start an Influencer Marketing Business in Nigeria
- Commence by mastering essential Influencer Marketing skills. (Enroll in our Digital Marketing training course)
- Develop a comprehensive business plan.
- Define the spectrum of services you aim to provide.
- Thoroughly analyze your competitors’ approaches.
- Establish competitive yet attractive pricing strategies.
- Craft a robust sales and marketing strategy.
- Create an influential marketing website.
- Consistently gather client feedback through surveys.
- For insights into crafting a successful Influencer Marketing strategy, explore our comprehensive guide on social media influencer strategy to grow you business.
READ MORE: What Is Influencer Marketing? – The Ultimate Guide In 2023
11. Digital Advertising Business in Nigeria
Starting a digital advertising business idea in Nigeria can be a profitable venture, as more businesses are shifting their focus to online platforms to reach a wider audience and increase their brand visibility.
As traditional advertising methods make way for digital strategies, entrepreneurs in Nigeria can capitalize on this shift to offer comprehensive digital advertising solutions to businesses looking to thrive in the competitive online space.
How To start a digital advertising business in Nigeria
- Understand the basics of digital marketing and the various advertising channels available.
- Conduct market research to identify potential clients and competitors.
- Develop a business plan: Outline your business goals, target market, services, and pricing strategies.
- Choose a niche: Identify your strengths and the unique value proposition that sets you apart from competitors.
- Register your business and obtain the necessary licenses to operate legally,
- Create a professional website showcasing your portfolio, services, and client testimonials.
- Connect with professionals in the industry, attend networking events, and join online communities to expand your network.
By following these steps and staying updated on industry trends, you can successfully start and grow a digital advertising business in Nigeria
FAQs on Business Ideas in Nigeria?
What is the most profitable online business in Nigeria?
There are several profitable online business ideas in Nigeria, including internet marketing, website design, web development, video editing, and joining affiliate programs. Moreover, other lucrative online businesses include e-commerce, social media influencer marketing, and stock trading. The most profitable online business in Nigeria depends on the individual’s skills, interests, and target market. Therefore, it is essential to conduct research and identify the most suitable online business that aligns with your goals and objectives.
What is the highest paying online business?
The highest paying business ideas in Nigeria include social media management, digital marketing, online tutoring, graphics design, affiliate marketing, online consultancy, web development, and software development. The earning potential for a high-paying online job in Nigeria varies depending on the job type and the individual’s expertise. For instance, content writers can earn between N50,000 to N250,000 per month, while web developers can earn between N150,000 to N400,000 per month.
How can I work from home and get paid in Nigeria?
To work from home and get paid in Nigeria, you can explore online business ideas in Nigeria such as social media management, digital marketing, online tutoring, graphics design, affiliate marketing, online consultancy, web development, and software development. These online jobs require minimal investment in terms of infrastructure, and all that is required is a computer, internet connection, and expertise in the chosen field. It is essential to develop your skills, build your network, and stay up-to-date with industry trends to succeed in online jobs.
Which online job pays in Nigeria?
Several online business ideas in Nigeria pay well, including social media management, digital marketing, online tutoring, graphics design, affiliate marketing, online consultancy, web development, and software development. The earning potential for these online jobs varies depending on the job type and the individual’s expertise. It is essential to identify the most suitable online job that aligns with your skills, interests, and target market.
To sum it up
These are some lucrative digital business ideas in Nigeria that you can start and by following the stated steps, you can quickly start a business with low start-up capital.
Here is an infographic shared by Entrepreneur on how to set up your business successfully in Nigeria.
These profitable business ideas in Nigeria with small start-up capital articles shall frequently be updated as long as there are new and paying online businesses springing up fast in Nigeria.
Additional Resources:
- Facebook For Business Marketing | 3 Actionable Tips For Growth
- How to create a YouTube channel – 3 simplified steps + guides
- 6 Effective Online Marketing Strategy To Target Your Audience
- How To Choose The Right Domain Name For Your Website or Blog
- 12 Social Media Marketing Tools For Nigerian Online Marketers
- 8 Steps Social Media Marketing Strategy Plan That Increase Sales Almost Instantly
- 5 Incredibly Useful Digital Marketing Components For Small Businesses
- How To Market Yourself Online [Infographic]
- How to Make Money on YouTube (Step by Step Guide for Beginners)
- How to Make Money from Blogging (The Complete Beginner Guide)