Digital marketing skills are now a crucial part of any modern day business, career, and employer. To stay competitive, you need the most important digital talents and skills.
Digital marketing can be extremely difficult if you don’t have the right skills and talent.
But with the right digital marketing skill set, online marketing will be as easy as pie.
Today, 40% of the world population are online.
The first billion was reached sometime in 2005, while the second billion in 2010. Also, the third billion was reached in 2014.
This massive growth in internet usage has made the digital marketing industry worth several tens of billions of dollars.
The growth in digital marketing has rapidly increased the need for more talented hands and practical digital marketers. That is the reason there’s an increase in digital advertising agencies around the globe.
Through our digital marketing training course and digital marketing blog, we are so keen to help members develop their digital marketing skills and those in their team.
In one of our online marketing training modules, I mentioned not having relevant digital marketing skills as one of the major reasons why digital marketing campaigns fail. For most online businesses to succeed, there is a need for people who have chosen a digital marketing career to have all the required digital skills and strategies needed to excel in the industry anywhere around the world. whether it’s Nigeria, Ghana, Kenya, the UK, the US or other parts of the world.
Individuals, freelancers, entrepreneurs and business owners in Nigeria, UK, US, Ghana, Kenya or other parts of the world need these digital marketing skills and talents to grow their businesses online.
Failure in strategy implementation might arise if the strategist isn’t using the right strategy for their digital marketing campaigns or is not empowered with the right digital marketing skills.
Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasingly high velocity across so many global businesses. Over the last 3 years, I have had the pleasant opportunity to meet with dozens of digital marketing executives to gain an understanding of the digital marketing skills needed to succeed in their various organisations.
Here’s what I’ve come up with, check out my comprehensive article on the various Digital Marketing skills list you need to succeed in your career as a Digital Marketer.
Top 10 Digital Marketing Skills You Need To Grow Your Business.
When you learn digital marketing with us you will learn digital marketing skills that companies do not have and can’t do hence why they will hire you to do it for them either as a full-time employee or as an agency owner.
1. Digital Marketing Fundamentals and Website Conversion Funnel
Before you can begin promoting any business, there are some fundamental principles that you need to understand. We will demonstrate the power of applying digital concepts across the marketing function in any business.
You will learn and understand how to harness the power of digital marketing as a core driver of the marketing strategy for any company.
You will also need to learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
In every aspect of life, some principles guide and control the affairs. In digital marketing, and if you are looking to be an A-level digital marketer, then you need to know the understand the principles of Digital marketing.
Many individuals in digital marketing often waste a significant amount of their time concentrating on efforts that give them next to zero footing, fruitful online advertisers realise that there are three key rules that must completely be clung to with a specific end goal to accomplish long-term targets when it comes to digital marketing.
These principles give the premise to accomplishment no matter how you look at it in ranges, for example, social media marketing, search engine optimisation, sales and email marketing. Use these three principles and interweave them into everything that you do when it comes to digital marketing, and your long-awaited success will, in the long run, be reached.
The most serious issue? The overarching attitude is by all accounts one of doing a minimal measure of work for the best return. It’s either conceived from sheer apathy, which is partially a result of our way of life, or one of the expectations of comfort and moment delight.
All in all, there are three key fundamental principles that every intending online marketer needs to both understand and cleave to. Regardless of whether you’re an entrepreneur at the most punctual phases of business, a startup digital marketer, or a veteran entrepreneur or manager, these three major principles ought to drive each online marketing choice you make.
What are the fundamental principles of digital marketing?
In this article by Forbes, they broke down the key principles of Digital marketing you should absorb, and implement to grow your digital marketing skills and career. Here they are:
- Value fosters authority – Always deliver value in your digital marketing campaigns.
- Stay consistent – Timing is everything.
- Share and be social.
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If you abide by and implement these fundamental principles of online marketing, the success you’ve always hoped for will in no time be reached.
Keeping this in mind, you should be aware that a successful digital marketing professional or agency needs to understand how to create a Sales funnel or Conversion funnel to generate more paying customers.
Do you really know what Website Conversion is?
A website conversion is the most important factor in the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.
As an entrepreneur or individual who intends to learn digital marketing from scratch, so as to acquire the right digital marketing skills you need to grow your business as an individual or agency.
What skill do I really need when it comes to Website Conversion?
There is something called “Sales funnel” or “Conversion funnel” in digital marketing.
According to Wikipedia… A Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.
Looking at the definition above, you will realise digital marketing requires a process for collecting leads and nurturing them through a certain stage before they finally transform to paying customers.
To acquire this skill, you need to have a serious look at conversion funnel and how to create a converting sales funnel. That’s why we’re here for you… In fact, this is an outlined module in our digital marketing training course syllabus.
Digital Marketing Fundamentals and Website Conversion Funnel Skills Job Roles
If you have learned the fundamental Digital Marketing Fundamentals and Website Conversion Funnel skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- Planning and strategy
- Marketing Consultant
- Conversion rate optimisation manager
- Digital marketing strategist.
- online marketing executive
- digital marketing manager
- digital marketing specialist
- web marketing executive
- online marketing executive
Next on our list is…
2. Search Engine Optimization
SEO! SEO!
All you hear when you ask someone about SEO is KEYWORD!!
SEO isn’t a keyword, clear that myth… SEO means “Search Engine Optimization”.
And what that really means is optimisation tips and tactics for search engines – how well to grow your traffic and enhance your website and content for search engine visibility.
As I said, SEO isn’t a keyword, it doesn’t entirely mean we should ignore keywords when talking about SEO.
In fact, when you do proper keyword research, you stand a better chance of ranking above your competitors for that specific keyword you want to rank for.
Keyword research is an important attribute for anyone who claims to be an SEO expert. You should listen to this podcast I shared below, it discusses keyword research to grow your business.
According to Webopedia, Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Image source: Quicksprout
As an online marketer, do I need SEO Skills for my business?
Yes, obviously you do.
Looking at the image shared by QuickSprout, you’d realise 93% of online experiences begin with a search engine. Search Engine Optimization skill is, in fact, one of the most important aspects of digital marketing.
Here”s why.
To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating, SearchEngineLand published an article – “List of reasons why you need Search Engine Optimization“, but I’m just going to pick out a few pointers for you.
- SEO will help people find your website: Your website is the first point of contact with your audience online. It can generate leads and attract potential new customers, partners or investors. But this only happens when people can find you online. Effective SEO can get your site on Google’s first page.
- SEO is not a cost but an investment: An investment is something that would appreciate over time and most probably, pay you BIG. This is simply SEO, it doesn’t require monetary input like advertising and email marketing. It’s a long time investment that will yield and give you a reasonable amount of organic traffic.
- SEO is a crucial part of your marketing mix: If you’ve been following my posts here on the Digital Marketing Skill Institute blog, you’ll already know that I’m clear about the importance of SEO for marketing any business.
- SEO pricing is variable: There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customised and tailored differently for specific situations.
- SEO Keeps You From Missing Out On Free Advertising: SEO lets you dictate how your business should be featured on search results. SEO helps you get your site visitors for free, if you are not engaging in SEO, then you’re letting a wonderful chance to get free advertising slip through your fingers.
- SEO Leverages Social Sharing: Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks is directly related to SEO-specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
Now that you know how important SEO skills is, do you know what kind of skills Search Engine Optimizers really need in today’s marketplace?
Should SEOs be trimmed into doing basic SEO and shut themselves out from other online marketing skills? Do you just want to focus on being a master of a specific type of SEO or a master of all?
Well, when it comes to the SEO skills you need as a digital marketer, here are the various types of SEO skills that you need to master to be a pro.
5 important SEO skills you need to have as an SEO expert
SEO is about making websites better at both the page and server level in a structured way.
# Technical SEO: If you think Search Engine Optimization is only about keywords, then be ready to be surprised.SEO isn’t just about stuffing your keywords in your content, there is a technical aspect of SEO you may need to know. SEO is about making websites better at both the page and server level in a structured way to enhance their chances of being found on search engines, with the eventual goal of generating traffic and conversion.
You need to understand the technicalities when it comes to optimising your page for search engine traffic. To make your site appear on Google and other search engines, you need to know that a site must have been verified, submitted and crawled by webmasters. Fortunately, our training syllabus covers Technical SEO, you will learn to be a guru in it.
# Social Media Marketing: Social media is not a joke anymore, gone are the days when people only used Facebook, Twitter and the likes to keep in touch with families and friends. Social media marketing is a hot cake and this has been highlighted in one my previous articles on this site.
Social bakers stats revealed that Facebook gets over 1.7 billion active monthly visitors and about 1.1 million active daily visitors. And Twitter is getting over 313 million monthly active users and 500 million tweets per day, isn’t this awesome?
Are you having goosebumps already? This is just another aspect of digital marketing of its own, the stats above highlight how busy the social sphere is lately. Social media marketing can be used as a means to reach a targeted audience and in turn, grow your customer base, generate more leads and increase sales. I’ll be more elaborate as you read on.
# Link Building: An SEO expert that doesn’t understand the importance of link building is a long from being called a complete SEO strategist. With the rise in social media activities, link-building has grown tremendously.
According to WordStream, Link building (alternative spellings include link building and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimisation (SEO).
Google uses this tactic to rank a site on a Search engine based on the PR (Page Rank) of the site linking to your site. If you are getting links to your website content from high-authority sites, then it shows your site is credible and that can, in turn, be a metric to move your website up the ladder.
# Usability & Information Architecture: According to SearchEngineWatch, SEOs should value the importance of good site usability. Site usability implies how your objects are placed on your page if the information you provide on your site is useful for the users and if your site is easy to use and navigate.
Learning about information architecture is critical as well since it’s all about how you organise content on your site, decide on your folder structure, and how you label elements on your site. This is often an area where SEOs make mistakes especially when they take a keyword approach to IA.
Again, as competition increases and the attention span of users decreases, it’s important to not let your visitors drop off your site.
# Content Marketing: Content marketing is the real deal when it comes to marketing online. Content marketing gets you the visitors or leads you’re looking for. The modern-day SEO specialist must understand everything when it comes to content marketing. This marketing skill is going to be explained below.
If you have not made up your mind to get the required digital SEO skill, I think you should by now.
We will equip you with the core understanding, technical know-how and insight to build and implement an SEO strategy that dramatically improves any website position and ranking with the most popular search engines. SEO is about attracting the right customers at the right time.
SEO Skills Job Roles
If you have learned the fundamental SEO skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- SEO Executive
- SEO Analyst
- SEO fresher
- SEM specialist
- SEO specialist
READ: 4 Basic SEO Tips For Beginners To Rank On Google (Video Tutorial)
Next on the list, is…
3. Online Advertising, Traffic and Customer Acquisition
You must have come across the word “Online advertising” before, right?
If you are consistent with digital marketing practice, then you should In one way or another seen or heard the word “Online Advertising”.
Online advertising is sometimes referred to as paid channel marketing, Search Engine Marketing (SEM) or pay-per-click (PPC) marketing. Whichever the case, the ultimate goal of Online Marketing is to drive consistent traffic to your website.
Online marketing is an important skill for any wannabe digital marketer to have, with this skill you can carry out lots of effective advertising campaigns to drive and acquire paying customers.
Online advertisement is a billion-dollar industry, with digital ad spending worldwide hitting $750.53 billion in 2014 and accounting for one-quarter of total media spending.
With this said, don’t you think taking up Digital Marketing as a career is going to pay off?
Let’s go ahead and see what online advertising really is…
What is Online Advertising?
According to Wikipedia, Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Also, knowonlineadvertising gave a crystal clear definition of digital marketing, “the activity of attracting public attention to a product or business through electronic media.”
Online display advertising has come a long way and in this video shared by IAB, the evolution of online marketing was broken down and explained.
You can see for yourself that online advertising has come a long way and it’s finally here to stay.
If you truly want to engage in digital marketing to acquire more customers and increase traffic, then, you must possess some personal marketing skills to be a reputable and complete digital marketer.
Here are some personal qualities a great online advertiser must have.
A Freelance Content Strategist, Christina Adames shared on LinkedIn this wonderful piece. I will just list them out for you to know the various qualities of an effective online advertiser.
We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords, Facebook and Instagram Ad, YouTube Ads, Gmail Ads, Twitter Ads, and LinkedIn Ads. You will learn how to effectively target and re-target ready-to-buy customers to achieve demonstrable ROI.
Online Advertising Skills Job Roles
If you have acquired the fundamental Online Advertising skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- Online marketing executive
- Digital marketing manager
- Digital marketing specialist
- Web marketing executive
Next on my list is…
4. Analytics
Have you even asked yourself, what is the secret of every successful Digital Marketer?
Apart from knowing how to run successful ad campaigns, don’t you think there is more to that success?
Okay here’s the deal…
As an aspiring digital marketer, Analytics is the only thing you need to study how well your ad campaigns are performing, Also, analytical skills also help you to understand who, how, where and when your potential visitors are visiting your site. You use the Analytical skill basically to understand overall user behaviours on your advertising campaigns and website.
Advertisers do not just publish ads to the web and sit to hope for the best – they must know exactly how well their ads are performing, and the traffic source of their visitors. This is why analytics is a decisive component of any online marketing strategy.
Analytics tools are also very useful in determining how visitors discover and ultimately interact with your website, a process known as attribution modelling.
Google Analytics is one of the best tools for analysing user behaviour, in this video shared, they explained how important analytics is to the success of your digital business.
Analytical skills is an important skill for any business person and not only digital marketers, this is because, it gives you the ability to collect, gather, visualise and analyse information in detail. It also includes the ability to see a problem or situation from a different perspective.
In this article by Marin Valchev, he broke down everything you need to know about Analytical skills but I’m just going to share his infographics right below.
We at Digital Marketing Skill Institute have vowed to help you harness your Analytical skills if you let us, we will guide you through analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
Analytical Skills Job Roles
If you have acquired fundamental Analytical skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- Senior data analyst
- Junior data analyst
5. Social Media and Community Marketing
According to Wikipedia, Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers.
Business today have been able to build a strong brand around social media, they consistently use these platforms to engage with their existing and potential customers to grow their brands.
As a digital marketer, social media and community marketing skills are important for you to have. You need these skills to help business manage their social media accounts, as well as, help them run successful ad campaigns on these social media platforms.
We will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.
Looking at the social media statistics above, you’ll realise how important social media marketing is. The chart shows that Facebook topping other social media platforms and getting more active visitors. Facebook, Twitter, Instagram and other social media platforms are heavily visited daily, And these social media accounts are being used to generate new leads for your business via paid advertisement.
Social media and community marketing is a very important digital skill any digital marketer must have.
Here are 5 Importance of SMM (Social Media Marketing)
# Generating Traffic: People who invest in SEO understand that search engine traffic is a long-term goal, while SMM gives you the desired traffic if you know how to target the right audience.
# SEO: Social networks themselves are becoming search engines. For instance, Facebook’s graph search or (X)Twitter being a real-time search engine. Your efforts through social will become more noticeable in your SEO strategies. You can no longer leave one for the other without compromising your SEO results.
# Engagement: Engagement is the most crucial part of the community. Having an engaging community that communicates is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and users to interact freely and quickly.
# Branding: With every profile being unique, branding becomes very easy via social media. For many businesses, your social profile may be more important than your website. How they interact, and the look and feel of the profile, all encompass the general characteristics of the brand.
# Mobile: With the world going mobile, many of social media sites are accessed via a mobile phone or tablet. When developing your strategy, consider everything carefully putting into consideration that activities are carried out more on mobile than PCs.
Read this post by Hootsuite on the benefits of Social Media for Business. With all these being said, your Community and Social media marketing skills need to be well-polished and mastered.
At DMSInstitute, we will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.
We will also give you the techniques and tools to harness the opportunities provided by best-practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.
Social Media and Community Marketing Skills Job Roles
If you have acquired the fundamental Social Media and Community Marketing skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- Marketing Manager
- Social Media Manager
- Social Media Coordinator
- community manager
- social media executive
- social media account manager
6. Email Marketing, Lead Generation and Affiliate Marketing
These are three key skills in digital marketing. When it comes to lead generation, we have to bear in mind that Email marketing is one of the most effective ways of nurturing leads and turning them into paying customers. Successful affiliate marketing can be achieved using an email marketing strategy.
Quickly let’s just look at each of them and their meaning:
What is Email Marketing?
According to Crossware, Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
However, the term Email marketing is usually used to refer to:
- Sending electronic mail with the purpose of growing the relationship of a merchant with its current or existing customers and promoting customer loyalty and repeat business.
- Sending electronic mail with the purpose of acquiring new customers or nurturing existing customers to purchase something immediately.
- Adding advertisements to emails sent by other companies to their customers.
If you’re new to email marketing and need Email marketing resources for developing your email marketing skills, see the following links below:
- The Importance and Benefits of Email Marketing by ShoutMeLoud.
- How to grow your business with email marketing in Nigeria.
- The Top 10 Stats from 2016 that Show the Importance of Email Marketing by Skyworld.
What is Lead Generation?
Lead generation describes the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline. (Marketo)
You can break “lead generation” up into two major categories: they are inbound lead generation and outbound lead generation. I won’t be writing in-depth about this, but here is a link for you to read more about lead generation.
I will just leave two words for you (nurture and customer retention marketing strategies) as you need to keep that at the back of your mind.
What is Affiliate marketing?
Wikipedia defines Affiliate marketing as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate marketing is now a big business online. You can get thousands of dollars doing affiliate marketing for top brands, I listed top affiliate marketing programs in Nigeria that you can apply for free to start making huge money online in Nigeria.
How does affiliate marketing work?
For most people, affiliate marketing is how they get started with making money online. In one of my previous articles, I shared how I used affiliate marketing to make money. Also, you can check out my article on how to start Affiliate marketing.
I will just leave you with the link above and let us continue, ensure to read those articles if you need to understand everything about affiliate marketing.
To sum it all up – Email Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.”
By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. We will teach you about Lead Generation (build your list), Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting. You will learn how to make money online through Affiliate Marketing.
Email Marketing, Lead Generation and Affiliate Marketing Skills Job Roles
If you have acquired the fundamental Email Marketing, Lead Generation, and Affiliate Marketing skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- email marketing executive
- email marketing specialist
- email marketing manager
- email marketing executive
- email marketing coordinator
- lead generation specialist
- lead generation agent
- lead generator
- lead generation executive
- lead generation manager
- affiliate marketer
- affiliate manager
- affiliate marketing executive
- affiliate marketing manager
- affiliate marketing manager
7. Video and Mobile Marketing
The use of mobile phones are on the rise, and mobile marketers leverage the use of these mobile phones to market businesses online. The mobile age has a huge impact on the digital marketing field as it impacts how businesses reach their customers.
What is Mobile Marketing?
Mobile marketing is a multi-channel, digital marketing technique used to reach a targeted audience via smartphones, tablets, and/or other mobile devices, using websites, email, SMS and MMS, social media, and mobile applications.
There is a mobile movement happening right now and smartphones are always on, always with us and always connected.
The world is going mobile, more people are accessing e-commerce sites directly on their phones from the comfort of their homes.
To be a modern-day digital marketer, you must acquire mobile marketing skills because you can perform almost everything from your fingertip using a phone.
Here are 2 mobile statistics in 2024 – Stat source
# Mobile Conversion Rates Grew 3% in the Past Year
Of the four industries looked at, the conversion rate from mobile devices grew from 28% to 31% in the past year, with telecom having the highest conversion rate of 37%, and travel having the lowest rate of 20%. We can draw two conclusions from these statistics:
- Accounting for 1/3 of conversions, mobile marketing should be taken seriously, and businesses specialising in technology will see a greater ROI from mobile marketing efforts.
# 75% of all Mobile Ad Impressions Happened at Home
The impression we get from mobile technology is that consumers are using it while on the go, but in actuality, 25% of a user’s Internet time at home is spent on a mobile device. Knowing that there’s a good chance your audience may be lounging on their couch when browsing your website from a tablet will help determine the tone of your advertising campaign.
Aside from Mobile Marketing skills, another HOT digital skill that’s moving the market is “Video Marketing”.
What is Video Marketing?
Video marketing today is an advertising technique utilising video in an attractive and educational way, both by small and large companies. These videos can be uploaded directly on the company’s website or on video sharing platforms like YouTube, Instagram, Facebook and DailyMotion to feature their products and services to the online community.
The most important feature of any video marketing campaign is accompanied with the ability to help create awareness for products and services.
Study show a visual demonstration of a product or service message makes the advertisement or promotional video appear more visually appealing.
If you acquire a video marketing skill, here are the benefits attached to it:
- Improve SEO ranking
- Attract new customers/visitors
- get more engagement to drive the purchase
- better ways to connect with your audience
Long story short, with the acquisition of Video and Mobile marketing skills, you can grow your digital marketing knowledge and career. And help businesses acquire more customers through modern-age mobile and video advertising.
We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing.
Video and Mobile Marketing Skills Job Roles
If you have acquired the fundamental Video and Mobile Marketing Skills with us, here are the job roles you can apply for in US, UK, Nigeria or any part of the world.
- Digital marketer
- Video advertiser
- Mobile marketing manager
- Mobile app marketer
- Mobile marketing
- Video marketing manager
- Video marketing
8. Blogging and Content Marketing
Content marketing has been the rave of the moment. One way or the other, you must have bumped on articles shared on Facebook pages and groups either shared or promoted on social media via PPC ads or other forms of online marketing for content.
Content marketing has been misunderstood with blogging, and Ryan Davies gave a proper insight into the differences between blogging and content marketing.
Blogging and Content Marketing are two different forms of branded content every modern day digital marketing should have, but they aren’t the same par say. They both have a ripple effect when communicating with customers. We use the blog to write useful articles about our brand to help engage our audience, but how we intend to promote this content is CONTENT MARKETING.
What is a blog?
According to Dictionary.com, A blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.
In my own words; I believe a blog to be one’s personal diary, an online hub for frequent sharing of your opinions, stories, perceptions and experiences depending on your blog niche.
Blogging is the act of running a blog.
What is Content Marketing?
Wikipedia defines Content Marketing as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing has the tendency to impact more powerfully with your customers because it’s carefully tailored to their needs and interests. In this post by SmartInsight, they gave a comprehensive reason why you should include content marketing in your online marketing strategy.
Do I need these skills for Digital marketing?
A school of thought believes content is king, while another thinks persuasion is key. It doesn’t matter the school of thought you want to follow, all you need to know right now is – As a digital marketer… you need to be a PRO in doing the two. You need content to get your customers to see what your brand has to offer and persuasive marketing tricks to persuade and turn an unwilling customer to a paying one.
You see… So I’d say a BIG YES, you need both blogging skills and content marketing skills to get you to the peak of your digital marketing career.
I know what you could be thinking… I’m new to blogging and all of this content marketing thing! How do I go about it as a newbie?
Worry not…
In our training course, you will be taught how to build a successful WordPress Blog and we will teach you how to grow any company’s customer base, sales and revenue through blogging, and content marketing. Also, how to use blogging and content marketing to improve your search result ranking and drive more traffic.
You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.
Blogging and Content Marketing Skills Job Roles
If you have acquired the fundamental Blogging and content marketing skills with us, here are the job roles you can apply for in Nigeria, UK, US or other parts of the world.
- Content marketing manager
- Content developer
- Content marketer
- Blogger
- Content marketing executive
- Content marketing specialist
- Content marketing manager
- Content marketing coordinator
9. Digital Marketing Strategy and Planning
Did you know that the right digital marketing strategy will drive the desired sales and customers to grow your business?
Do you know that 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their online marketing?
All in all, what makes a successful digital marketer is his ability to carry out proper planning using the right strategy. Knowing when and which strategy to use is something that makes or breaks any digital marketing campaign.
The complexity of planning a great online marketing strategy won’t allow you to run a successful campaign, and that’s why I’ve compiled the 5 important steps you need to plan a successful marketing strategy.
5 important steps you need to plan a successful marketing strategy
- Define what you want and set the goals.
- Analyse your past failures and learn from them.
- Understanding is key, remember who you’re talking to and speak in a language they will understand.
- Do not spend beyond your budget, identify your means and stick with your budget.
- Be flexible, know when to stick to a plan and when to adjust.
As I said, there’s no real digital marketer who cannot plan and carry out strategies that will succeed. That’s why we included this as an important digital skill you need to succeed in your digital career.
If you attend our training today, we will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.
Digital Marketing Strategy and Planning Skills Job Roles
If you have acquired the fundamental Digital Marketing Strategy and Planning skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- Digital marketing strategist manager
- Digital marketing strategist
- Digital marketing Planner
- Senior Digital marketing consultant
10. WordPress Website Development
To cap it up, WordPress website development skill isn’t a must-have skill but an additional or will I say, “essential skill” for every serious-minded digital marketer!
The truth is, the website is one of the most important part of Digital Marketing, that’s why you must have a web development skill.
WordPress is the most used content management system (CMS). Did you even know that WordPress runs 27% of the entire internet, there are way over 76.5 million WordPress blogs (WordPress statistics source)
Do you still think this skill is irrelevant? Do you intend to outsource everything on your website?
Imagine what happens without this WordPress website development knowledge…
- Who manages your site?
- Who optimizes your site for you?
- Who updates and upgrades your site?
I’m a digital marketer and I handle everything happening on my website, starting with hosting, domain name, plugins, themes, updates, upgrades, and more.
I feel this one is an added skill for every serious Digital marketer to acquire, and to get things working, you should at least have a basic knowledge of how the WordPress CMS works.
It is a 98.9% hands-on practical training that teaches you all the basics of building, running and marketing your websites using WordPress. Also, you will learn how to make money from your website or blog. You will build your own stunning customized website and add features that will enhance its search engine ranking.
WordPress Website Design Skills Job Roles
If you have acquired the fundamental WordPress Website Design skills with us, here are the job roles you can apply for in Nigeria or any part of the world.
- WordPress blog developer
- WordPress blog manager
- WordPress Specialist
- WordPress Expert
- Frontend Developer
- WordPress Consultant and more.
That’s all for now… let’s talk about the various skill gaps in digital marketing.
Digital Marketing Skill Gap
I am sure you’ve heard of the digital marketing skill gap.
It has been written about in hubspot blog and marketingtechnews, the truth is there is a blatant huge digital marketing skill gap in the industry and this often becomes very difficult in implementing your digital marketing plans for your business goals.
If your online business doesn’t have enough talent and skill in the digital marketing niche, it may become one of the major reasons why your marketing strategy doesn’t work.
What is the Digital Marketing skill gap?
“A skill gap is a difference between the skills required to complete a certain task and the actual skills possessed by the employee in person.”
As an entrepreneur, I wish that I had learnt digital marketing before getting into my first online business.
I founded digitalmarketingskill.com (formally vibewebsolutions.com) in 2012, in my bedroom with just a laptop, a sofa, a bed and an internet connection during my Master’s at the University of Portsmouth in the UK.
Before I started my digital marketing consulting firm, I teamed up with my flatmate to start an online hotel booking business.
I lost all my savings from a summer internship I did to a digital marketing firm that drove little or no results for the online business.
I became so broke and frustrated that I took matters into my own hands and decided to learn digital marketing. So, I read all the books, blogs and watched all the videos I could get my hands on.
Then I got to testing.
A lot of the things I tried failed, however, I just kept going.
I didn’t want to give up.
Eventually, I started getting traffic, converting the traffic to sales and retaining more customers.
I became obsessed and passionate about digital marketing as I started getting clients in different countries and continents.
Now, my goal is to help and empower 10,000 people in the next 5 years to succeed in their businesses or career using smart digital marketing skills, channels and strategies.
I hope you understand my short story, digital marketing is no overnight success, it’s hard work, consistency and dedication. It’s obvious I had wasted my money by giving my online booking business to a set of digital marketers who drove no result because they probably aren’t good at the profession.
What digital marketers don’t know is, that they have been hit hard by a growing list of people who don’t believe in their capabilities as digital marketers. When you ask them to rank themselves, they tend to give themselves very poor ranks which don’t speak well of their capability as digital marketers.
They asked 1,100 digital marketers to rank themselves on a 100-point Digital Capabilities Index (with 100 indicating best practice). Shockingly, the average digital marketer ranked themselves at a 57 which is very low.
Among other benefits you’d get when you discover your weakness:
- It will give you more job security.
- It will make you more hireable.
- It will improve your credibility and confidence.
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It will make you an A-level digital marketer.
How to bridge your digital skill gaps?
We have spotted that digital skill gaps won’t give you that confidence and credibility when it comes to using relevant digital marketing skill and channels you must have acquired. With a bit of reflection and hard work, you can utterly eliminate your digital skill gaps and make yourself an A-level digital marketer.
1. Spot your weakness
The digital marketing skill gap is the difference between the skills required to complete a certain task and the actual skills possessed by the employee in person. The skill possessed by you, if not top level, you will find yourself not reaching your ultimate output.
The first step you need to eliminate the digital skill gap is to spot your weakness, with that in check, it will be easy to focus more on developing this particular weakness and make it better than the actual skill possessed. This chart from the Online Marketing Institute is an infographic to the key areas of digital marketing, and how large the skills gap is in each category.
2. Know the A-Z of that skill
Understanding and learning digital marketing can be overwhelming. After you’ve spotted your area of weakness, you need to start learning to improve your digital marketing skills that need improving.
Try to find a certification course or comprehensive guide that is well regarded in that field and skill you’re to develop. An example is our globally recognised digital marketing course that will teach you every skill mentioned up there.
In addition, you can read books, watch videos, and other educational materials to polish your digital marketing skill gap!
3. Keep practising!!!
The final leap is never to give up on what you have learned so far. Keep the practising spirit up, and get projects and lessons that would help keep you in digital shape.
See the checklist and guides to know what you’re doing right or wrong. get more practice materials to bridge your digital skill gap and grow your digital marketing career. If you need a hand, you can attend our Digital marketing course and unlock 1-year post-training support, you can always take advantage of this post-training support to polish each and every skill you acquired in digital marketing.
To sum it all up
A well-seasoned digital marketer is a mix of each and every skill I explained above. If you want to grow your business or other people’s businesses via online marketing, then you need to ensure all your digital skills are up-to-date. Don’t let your digital skill gap be set back for your digital marketing career.
If you are a novice but interested in being a globally recognised digital marketer, you should let us help you achieve that by joining our digital marketing training today.
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